Name : La Colère des Titans
Type : Tandem
Date : 21th March 2012
Country : France
Brand : Warner Bros France
Description : A masthead with a teaser that is succeed by the trailer and featurettes of the main actors. Goodies and a link to the website are also available
Observation : I like it when advertisers create real mini-sites into YouTube mastheads.
Score : 5/5
Name : François Bayrou
Type : Standard
Date : 20th March 2012
Country : France
Brand : Élections 2012
Description : A banner in a YouTube masthead that send you on Google+ to ask questions to a presidential candidate.
Observation : It seems new to have people tweet plus on G+ to interact with people. Why not show it in the ad space ?
Score : 1/5
Name : Hunger Games
Type : Standard
Date : 17th March 2012
Country : France
Brand : Lionsgate Films
Description : A video teaser in a right side of a masthead that asks the user to hit the target with an arrow in order to view the movie trailer.
Observation : I have nothing to add apart the fact that the landing page on Facebook wall is not super effective.
Score : 5/5
Name : Crunch Sort Norman de Sa Chambre
Type : Standard
Date : 16th March 2012
Country : France
Brand : Crunch
Description : A widescreen video trailer in a masthead that leads to a scren that ask for your caste to cast away the character and ends with a video.
Observation : You should notice that the call to action is misleading as you can’t vote on the page where you land. Plus I find it strange to embed a 5 minute video on a banner.
Score : 3/5
Name : Toutes Vos Envies
Type : Leroy Merlin
Date : 15th March 2012
Country : France
Brand : Leroy Merlin
Description : A masthead that shows a video on the right side of the banner.
Observation : I don’ get why the call to action is showed in the middle of the animation. It’s a bit confusing.
Score : 3/5
Name : Martini Royale
Type : Standard
Date : 14th March 2012
Country : France
Brand : Martini
Description : A video in a YouTube masthead that ends with a call to action to join the brand’s Facebook page.
Observation : Many mistakes in this creation : no YouTube player, no clear indication to launch the sound. Plus, the message is pretty messy : is the purpose of this masthead to learn how to mix a Martini Royale or is it to join the Facebook page through a brand content ?
Score : 2/5
Name : Une Sélection de Haut Niveau
Type : Expand
Date : 13th March 2012
Country : France
Brand : Renault
Description : A small game to play in a masthead where you have to help rugby players prepare a car dealership by pushing the vehicles, ordering the boxes and untying the poster.
Observation : How could you possibly put two different call to actions on a single screen ? What were they thinking ?
Score : 5/5
Name : Le Service Orange
Type : Standard
Date : 12th March 2012
Country : France
Brand : Orange
Description : A video in a right side of a YouTube masthead that ends with a call to action to discover Orange services and leads to the custom YouTube channel.
Observation : No widescreen video, a misleading call to action. I find it difficult to admit coming from the leading carrier of the country which is supposed to be on top of technology.
Score : 2/5
Name : Dior Homme
Type : Standard
Date : 9th March 2012
Country : France
Brand : Dior
Description : A trailer video in a Youtube masthead with a call to action to watch the full commerical on Dior’s website.
Observation : At first, I didn’t even seen that we could unmute the video. Dior, make it more obvious next time.
Score : 3/5
Name : Karl.com
Type : Standard
Date : 8th March 2012
Country : France
Brand : Karl Lagerfeld
Description : A masthead banner with an embedded trailer video that ends with a huge call to action to “Buy Online”.
Observation : Well, at least it is pretty neat.
Score : 3/5
YouTube Mastheads 